Inbound Marketing & Analytics

Measurement Planning

identifies your broad business objectives and key performance indicators for the work we will be doing and translates them into measurable goals.

Implementation Planning

Specifies the code and features needed to track measurement plan data based on the technical platforms behind your website and your analytics tools.

Implementation

Applying the implementation plan to the live site with a combination of structural, code and back end updates.

Maintenance & Review

Periodic review to ensure your initial measurement and implementation plans remain aligned with your evolving business objectives and technical infrastructure.